• Second round of GOLF EUROPE Product Awards follows successful premiere
• Elite jury of professionals to honor 2009’s most innovative golf products 
• Six categories to be judged: clubs, apparel, footwear, accessories, caddies, and training tools

For the second time since 2007 GOLF EUROPE honors innovative product developments in the categories clubs, apparel, footwear, and accessories, as well as caddies and training tools with a product award. Selection criteria include functional aspects as well as design, level of innovation, and user friendliness. In order to guarantee a high degree of innovation for this product competition, entry is open exclusively to products scheduled for market introduction in 2009, and considered up- and coming highlights or true innovations. A high-caliber jury consisting of independent industry and retail experts as well as leading representatives of the media will judge the product entries.  
 
“Due to the very positive response to last year’s GOLF EUROPE Product Awards we decided to continue this product competition at the GOLF EUROPE 2008. We created the GOLF EUROPE Product Awards to honor companies whose efforts in product development drive golf onward and set new standards affecting the entire industry,” explains Armin Wittmann, Project Manager GOLF EUROPE. “In addition, the Product Awards offer the winners an excellent opportunity for highly visible exposure to retail, and staying a step ahead of the competition,” adds Wittmann.
 
The entry forms “Product Awards” for interested exhibitors will be available in a few days at www.golf-europe.com . The deadline for entries is September 23rd, 2008. The award ceremony will be held on October 5th, 2008, during the GOLF EUROPE 2008, at the New Munich Trade Fair Centre. The winning products will be presented in a specially designated exhibition area.
 
 
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