• GOLF EUROPE takes place from October 5-7, 2008 at the New Munich Trade Fair Centre
• Last year’s successful kick-off of the New Product Awards continues this year
• 1,500 m2 driving range for product tests and events in Hall B5 
• High-caliber, expert supporting program dealing with all areas of golf in cooperation with the PGAs of Europe  

From October 5 – 7, 2008, GOLF EUROPE takes place at the New Munich Trade Fair Centre. GOLF EUROPE is a firmly established platform within the international golf industry. It serves as a trend barometer and it is Europe’s largest meeting point for the golfing industry and specialist retailers.
 
On an area of 22,000 square meters in Halls B5 and B6 the exhibitors will be displaying their innovations in clothing, hardware, accessories, indoor golf, golf simulators, golf shoes and golf sports equipment. This in-depth presentation is complemented by sections on tourism, literature, golf magazines, as well as publishing houses.
 
Also this year’s GOLF EUROPE promises to be a top-quality event. 285 companies from 26 countries have announced their participation. They include the following brands: Back Tee, Bridgestone, Callaway, Chervo, Cleveland, Cobra, Daily, Dunlop, Ecco, Foot Joy, Geox, Golfino, H2O, Hi Tec, Honma, Komperdell, Lloyd, Odyssey, Ogio, MotoCaddy, Ping, Samsonite, Srixon, Röhnisch, Sunderland of Scotland, Titleist, Tommy Hilfiger and Yonex.
 
The products and innovations presented at the show can be tried out on the nearly 1,500 square-meter large driving range in Hall B5. A range of other exciting actions and events will also be taking place there: Each day, for example, a longest drive competition will be held on the public tee. The day´s winners are awarded a prize at the end of each day.
 
The seminar program is being designed in cooperation with the PGAs of Europe, the focal topic this year being the growing demands in all golfing fields of the 21st century. The lectures will provide information and assistance on how the golf pro can actively market himself vis-à-vis the club management, the club members and the customers in the pro shop. Plus each day alternating speakers will be outlining the future of golf club management as part of the focal theme at FAIRWAY.
 
Last year, the New Product Awards were kicked off – prizes will again be awarded this year. An expert jury of golf instructors, retailers and trade journalists will be nominating innovations from all fields of golf. The winners of the award categories are honored in a ceremony within the framework of GOLF EUROPE. Participation is exclusively reserved for exhibitors of GOLF EUROPE.
 
 
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