- Second round of GOLF EUROPE Product Awards follows successful premiere
- Elite jury of professionals to honor 2009’s most innovative golf products
- Six categories to be judged: clubs, apparel, footwear, accessories, caddies, and training tools
For
the second time since 2007 GOLF EUROPE honors innovative product developments
in the categories clubs, apparel, footwear, and accessories, as well as caddies
and training tools with a product award. Selection criteria include functional
aspects as well as design, level of innovation, and user friendliness. In order
to guarantee a high degree of innovation for this product competition, entry is
open exclusively to products scheduled for market introduction in 2009, and
considered up- and coming highlights or true innovations. A high-caliber jury
consisting of independent industry and retail experts as well as leading
representatives of the media will judge the product entries.
“Due to the very positive response to last
year’s GOLF EUROPE Product Awards we decided to continue this product
competition at the GOLF EUROPE 2008. We created the GOLF EUROPE Product Awards to
honor companies whose efforts in product development drive golf onward and set
new standards affecting the entire industry,” explains Armin Wittmann, Project
Manager GOLF EUROPE. “In addition, the Product Awards offer the winners an
excellent opportunity for highly visible exposure to retail, and staying a step
ahead of the competition,” adds Wittmann.
The entry forms “Product Awards” for
interested exhibitors will be available in a few days at www.golf-europe.com . The deadline for
entries is September 23rd, 2008. The award ceremony will be held on October 5th,
2008, during the GOLF EUROPE 2008, at the New Munich Trade Fair Centre. The
winning products will be presented in a specially designated exhibition area.
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