• Seminar and demonstration program with Steve Otto, Director of Research and Testing at The Royal & Ancient on the topic "Using the science of golf to improve your game" and Dr. Karl Morris, Professor for Sports Psychology on the topic "Does your brain help your game?" • Talks by Eddie Reid, Managing Director TGI Golf, and Florian Oberhofer, Head Professional
The 15th GOLF EUROPE, the leading trade fair for golf in Europe, will take place on the grounds of the New Munich Trade Fair Centre from 7 to 9 October 2007. In addition to product presentations and discussions with customers, visitors and exhibitors can expand their contact networks and know-how. Among other things, the supporting program includes a top-rate seminar program in collaboration with the PGAs of Europe as well as practical tests, demonstrations and workshops.
Steve Otto, Director of Research and Testing at The Royal & Ancient Golf Clubs at St. Andrews (R & A) will speak on the topic "Using the science of golf to improve your game".
The research and testing director from The R & A will talk about golf club technology and the laws of physics to which it is subject. For example, the further technical development of golf equipment makes it possible to hit balls increasingly longer distances. For operators of golf courses, this means that they are increasingly reaching the limits of their space and can no longer provide optimum satisfaction to their customers. He will talk both about club dynamics as well as the interaction with the ball, which takes place within fractions of one-thousandth of a second when a ball is hit. The imminent rule changes based on that as well as the creation and development of equipment regulations will also be discussed.
Steve Otto has been working for The R & A for 10 years. He initially worked as a consultant at the same time as senior lecturer in mathematics at the University of Birmingham in the UK. He has recently worked as head of R & A’s research and testing group in St. Andrews. Together with the R & A’s engineering staff, he is responsible for testing golf equipment to check that it satisfies existing regulations as well as researching the fundamental laws of physics of golf. He runs the R & A’s testing facilities in St. Andrews with comprehensive analyzing techniques to examine both existing equipment and future developments in technology in this area. Steve Otto will conduct practical demonstrations of the dynamics of the club and ball interaction within the driving range area.
Dr. Karl Morris, Professor for Sports Psychology will conduct a workshop on the topic "Does your brain help your game?" and provide tips, about how you can strengthen yourself mentally before an important game. He will also explain in which cases mental training cannot help.
• Why golfers are struggling to get better • The “myth of practice” • The role of the brain in changing a golf swing • An understanding of golf’s no. 1 public enemy: FEAR and how to deal with it • How we can be conditioned to fail and how to “re wire” the brain • Practical mental game tools to use on the range and course • Games to score your mental ability • What psychology canNOT DO for your game!
Dr. Karl Morris is one of Europe’s leading sports psychologists land has trained methods with numerous professional and amateur players for improving performance and achieving goals. He has worked with players such as Darren Clarke, Paul McGinley, Graeme McDowell, Alison Nicolas and Trish Johnson. Dr. Karl Morris (www.trainyourbrain.com) holds a PhD in sports psychology. He is a qualified master trainer of NLP and a qualified PGA professional.
Eddie Reid, Managing Director of TGI Golf, will deal with European golf retail market. • Understand the complexities of the European golf retail market • The benefits of working together as a group
Eddie Reid (www.tgigolf.com) has been with TGI Golf for six years, initially as a retail development manager, then as retail operations manager and finally as managing director. With more than 20 years’ experience in mainstream retailing, he has been instrumental in developing successful profit development services for TGI Golf members, including business analysis and planning. He previously worked in a variety of retail businesses, in consultancy, business development and training.
Florian Oberhofer, Head Professional, will show how the Internet can be used as a professional marketing tool for the golf industry within the framework of a costs and benefits analysis.
• Internet and E-Mail • Accurate Self-Portrayal through Your Own Homepage on the Web • What’s the Point of Having a Personal Domain? Cost – Benefit • Construction, Design and Contents of a Homepage • Incremental Benefits: Online Shop, Online Reservation, Golf Trips, etc.
Florian Oberhofer (www.golfprofessional.de) is head pro at Gut Häusern Golf Course and has been a member of PGA of Germany for more than 10 years. He is a sport manager graduated from IST and also works in the marketing and events area at Amer Sports Group.
You can find all information dealing with GOLF EUROPE 2007, exhibitors and brands, events and the precise dates and times of the seminar program at www.golf-europe.com.
