For the second time since 2007 GOLF EUROPE honored
innovative product developments in the categories clubs, apparel, footwear, and
accessories, as well as caddies and training tools with a product award.
Selection criteria included functional aspects as well as design, level of
innovation, and user friendliness. In order to guarantee a high degree of
innovation for this product competition, entry was open exclusively to products
scheduled for market introduction in 2009, and considered up- and coming
highlights or true innovations. A high-caliber jury consisting of independent
industry and retail experts as well as leading representatives of the media judged the product entries.
