The selection was made by examining the functional
aspect, design, degree of innovation, and ease of use.
In the club category the new model “Perfect Switch” by
Honma dominated the field. It is an adjustable putter, which can be customized
for any situation by exchanging the putter head appropriate for the conditions.
This allows the player to use a heavier putter head on slower greens and vice
versa. The change is easily accomplished with the putter heads “Blade”, “Mallet”,
and “High-MOI-T”.
In the footwear segment the Tour 360 4.0 by Taylor Made impressed the jury ahead
of other products. This golf shoe distinguishes itself thanks to its THINTec
low-profile technology, which keeps the foot in closer contact with the playing
surface. This technology improves stability, and enhances the foot’s rolling
motion. The unibody construction in the heel area and 360WRAP technology have
an extremely stabilizing effect. In addition, X-STATIC fibers integrated into
the lining keep the foot at the perfect temperature level. Finally, ClimaProof ensures
that the shoe is one-hundred percent waterproof.
The ideal caddy is an
easy-to-store low-dimensional miracle. The Nano Elektro Trolley by Max snapped
up the GOLF EUROPE Product Award in this category. The
3-wheel trolley is extremely compact, because MAX decreased the storage
dimensions of the Nano to a record minimum. Nano is completely collapsible and fits into any trunk. In addition,
Nano is extremely light and probably currently the most mobile electro trolley
on the market.
The GOLF EUROPE Product Award
2009 in the accessories category went to Caddieaway by Pleasy Golf. The
new golf bag with integrated trolley is not only travel-savvy but
also convertible-friendly. The Caddieaway by Pleasy Golf basically
carries its
own trolley. The many pockets are arranged in a clever fashion to
accommodate
gear, apparel and accessories, as well as the trolley’s wheels
and poles.
Practice makes perfect. This is why training equipment
has its own GOLF EUROPE Product
Award category. This year the training aids category went to the caDDiix Golf
Training System by Rangetainment Technologies GmbH. caDDiix is the first fully automatic golf
training system for driving ranges. The target are golfers who wish to improve
their game. On a large screen the caDDiix shows the golfer ball flight distance
and curve as well as club position at the moment of ball contact – after every
swing. This allows training without a pro, yet with feedback.
The winner of the clothing category, the Nike Aerographics Polo, is
functional yet stylish. Aerographics technology created a lighter and more
breathable fabric quality and ensures ultimate ventilation in the front and
back panels of the garment. Seems were completely eliminated, promising the
highest wear comfort for golfers. |
