The GOLF EUROPE Product Awards, the first product contest for the golf industry, were presented in the categories Hardware, Clothing, Shoes, Accessories and Trolleys within the framework of GOLF EUROPE on Sunday, 7 October 2007. The products submitted for the contest were evaluated by a jury composed of members from retailing, independent industry experts and leading media representatives. In addition to functional aspects, design, degree of innovation and ease of use will play a decisive role in the selection of the winning products.